Romain Rougier Romain Rougier | b2b outbound consultant | freelance outbound shake. Book a strategy call

I help B2B sales teams implement a multichannel prospecting system that converts.

2 options: I coach you until you can run it yourself, or I run this system for you.

Romain Rougier Romain Rougier|b2b outbound consultant|freelance
scroll

AI has removed the execution barrier, not the expertise barrier. Now that anyone can execute, the number one factor that separates a system that converts from one that damages your brand is the human intelligence behind it.

No AI will give you the judgment of an outbound consultant with 8 years of experience.

Clients I've worked with

lemlist Service Partner · Certified 2026Lemlist expert since 2021

01 The three layers

A system alone isn't enough.

Decides

Outbound expertise

To configure, maintain and evolve the system, and to use it every day.

methodologytargetingangles
campaign managementcopywriting

Executes

The system

A complete outbound stack, orchestrated by Claude Code. A custom system, fully adapted to your context and your processes.

CRMsales automationdata and enrichmentAI agentsorchestration via Claude Code

Feeds

The context

Without this foundation, even the best system would stay generic and would not convert.

ICPvalue propositionpositioningcompetitioncustomer callsmarket knowledge

↓ Scroll to build the system

The context feeds. The system executes. Outbound expertise decides and steers.

02 What I set up

A complete, tailor-made outbound system.

No more juggling 5 different tools and spending hours patching up Excel files by hand. Surgical list sourcing, waterfall enrichment, multichannel sequences, CRM sync: execution runs on its own. The system adapts to your context and your current processes. You focus on strategy and on steering your campaigns.

engine · outbound pipelinerunning
❯ target: SaaS companies · HR directors · 250-1000 · France ✓ sourcing target accounts ✓ AI scoring: excluding off-target accounts ✓ contact sourcing and enrichment ✓ CRM import ✓ AI agent deployed for personalization ✓ sequence copywriting ✓ multichannel sequence ready in Lemlist
348 prospects in the campaign
campaign progress0%
Pipeline generated in the CRM
0 open opportunities
0 opportunities won
Multichannel sequences

LinkedIn + Email + Phone: all three channels combined, up to 3× more replies than single-channel prospecting

Connection requestLinkedIn · Day 1
Email 1Cold email · Day 1
Email 2Follow-up · Day 4
Connection accepted?Condition
NO
Email 3
YES
LinkedIn DM
Added to the call listNext step
Sourcing and enrichment

The best tools and methods for reliable, enriched data

Identifying potential accountsPending
AI scoring and categorizationPending
Identifying contactsPending
Sales Navigator extractionPending
Waterfall enrichment (email + phone)Pending
Advanced data cleaningPending
Deduplication and CRM importPending
CRM & Pipeline

Your CRM, at the core of the system, continuously updated

Prospects imported in one click from Claude Code, duplicates flagged automatically, activities synced continuously. Your CRM stays the source of truth, with no double entry.

New
SaaS Corp€8,500
Marie Dupont
TechB2B€4,200
Julien Meyer
Corealis€9,200
Sophie Laurent
Qualified
DataFlow€12,000
Camille Roche
Velora€7,400
Antoine Petit
Proposal
CloudX€6,800
Léa Moreau
Orbit HR€10,500
Paul Fabre
Notion playbook

Everything is documented. The right information, found in seconds.

A complete Notion workspace, delivered to your team: strategy, frameworks, processes.

Strategy & ICP
Multichannel sequence frameworks
Tool setup (Lemlist, CRM, enrichment)
A clear, documented prospecting process
Launch checklist

03 The offers

Two ways to work together.

In both cases, everything is built on your side, in your own accounts: your tools, your infrastructure and your data stay yours. All that's left is choosing who runs the system.

01

Coaching to autonomy

We build your outbound system together and I train you to run it, until you are fully autonomous. The coaching runs in two phases.

Phase 1 · Initial coaching
Analyzing your target segments and defining a value proposition to match

The starting point of an effective outbound strategy.

Defining a prospecting process

A well-defined strategy needs a clear, well-documented process. Together, we define your multichannel prospecting process end to end (sales pipeline, prospecting channels and software choices, order of the steps, timing and pace of prospecting actions, tasks to automate, etc.).

Setting up the prospecting system

I set up and configure all the tools your prospecting needs (CRM + sales automation + AI orchestrator). Once your system is in place, I train you to operate it day to day.

Building prospect lists

In prospecting, there is no room for error on targeting. Together, we define and set up the method best suited to your context to build highly targeted prospect lists.

Copywriting

We work on your copywriting to create multichannel prospecting sequences (cold email and LinkedIn) that convert.

Launching a first multichannel outbound campaign

Tracking results and adjusting the strategy.

Phase 2 · Long-term, tailored coaching

Once the initial coaching is over, long-term coaching helps you keep adjusting and optimizing your prospecting strategy, with regular, personalized follow-up.

Regular video workshops

To review current campaigns and plan the next ones, make the operational adjustments needed, and keep improving your prospecting process as you go.

New skill sets

We regularly add new skills to your toolkit: advanced uses of AI, cold calling optimization, more advanced dashboards, advanced automation workflows, intent data, etc.

Ongoing async support

Access to a private messaging platform to ask me all your questions and keep moving asynchronously between workshops.

Industry watch and updates

Outbound changes very quickly. Stay ahead with up-to-date tools, processes and methods.

02

Done for You · running your outbound

Outsourced management, but the tools and data stay yours.

Step 1 · Onboarding

We install and configure your entire prospecting infrastructure. Your accounts (CRM, Lemlist), your cold email infrastructure (addresses and domain names) and all the data remain your property: nothing is locked in with a provider.

Step 2 · Campaigns

I design, launch and run your campaigns at the pace that suits you. You approve the key steps. We iterate together as we go.

Already have a CRM and well-established sales processes? I still make suggestions, but I adapt to your context, not the other way around. Every "done for you" engagement is tailor-made.

Book a strategy call →

04 Why me?

You're in good hands.

0as an outbound
consultant
0teams supported
(SaaS and B2B agencies)

Certified Lemlist partner

Certified Lemlist Service Partner. You get the right support to use the best sales automation tool on the market.

Multichannel expertise

LinkedIn × cold email × cold calling. Expertise built on combining the three main B2B channels.

Agency standards, direct access to a freelancer

The same standards and service levels as an agency, with a freelancer's flexibility and direct contact. I work alone and delegate nothing, which is why I limit how many engagements I take on at the same time. For you, it means working with the same expert consultant from start to finish, and not ending up with a junior profile at agency rates…

100% custom, proprietary methodology

No generic templates: every system is built on your context, with a proprietary methodology honed with fifty teams.

05 Testimonials

What my clients say.

Translated from the original French recommendations.

I've brought Romain in several times for clients who needed to structure their outbound. He's a safe bet! 5-star support for unmatched performance. Well done!

Adam BirnbaumB2B Fractional CRO

I was coached by Romain a while ago to help me better structure my outbound strategy. Romain supported us from start to finish: setting up/optimizing the tools (CRM and sales automation with Lemlist), copywriting, building targeted prospect lists, all the way to launching our first multichannel campaigns. All while passing on a clear methodology that I can now apply on my own. The results exceeded my expectations, with some of our campaigns reaching a 40% reply rate! I recommend him 100%.

Florian BourguignonSales Enablement Lead

Before Romain, I was sending DMs on LinkedIn with no strategy and no results. Romain helped me define precise targeting, write messages that stand out and, above all, set up the tool stack. The results are excellent, with open and reply rates beyond my expectations!

Baptiste GarnotFounder · Trigger

Romain brings extremely relevant rigor to the prospecting process. He is truly an outbound expert. His teaching skills and his desire to pass on what he knows are much appreciated. He is a top-level consultant.

Jean-Marc LalaneDirector · Monkilowatt

Romain passes on his sharp skills in a very clear and precise way. Advice, principles, tools. Everything is there to help the startups he works with move forward. Well done!

David DuveauPre-incubation Manager · Nubbo Incubator

I've brought Romain in several times for clients who needed to structure their outbound. He's a safe bet! 5-star support for unmatched performance. Well done!

Adam BirnbaumB2B Fractional CRO

I was coached by Romain a while ago to help me better structure my outbound strategy. Romain supported us from start to finish: setting up/optimizing the tools (CRM and sales automation with Lemlist), copywriting, building targeted prospect lists, all the way to launching our first multichannel campaigns. All while passing on a clear methodology that I can now apply on my own. The results exceeded my expectations, with some of our campaigns reaching a 40% reply rate! I recommend him 100%.

Florian BourguignonSales Enablement Lead

Before Romain, I was sending DMs on LinkedIn with no strategy and no results. Romain helped me define precise targeting, write messages that stand out and, above all, set up the tool stack. The results are excellent, with open and reply rates beyond my expectations!

Baptiste GarnotFounder · Trigger

Romain brings extremely relevant rigor to the prospecting process. He is truly an outbound expert. His teaching skills and his desire to pass on what he knows are much appreciated. He is a top-level consultant.

Jean-Marc LalaneDirector · Monkilowatt

Romain passes on his sharp skills in a very clear and precise way. Advice, principles, tools. Everything is there to help the startups he works with move forward. Well done!

David DuveauPre-incubation Manager · Nubbo Incubator

During his engagement, Romain showed his ability to get into a specific business problem and to make recommendations that were both pragmatic and relevant. I highly recommend him.

Frédéric BruneauSales Director · Dixxit

I strongly recommend Romain for his expertise in Outbound and Lemlist. His support was exceptional, leading to concrete results from the very first campaign. Romain stands out for his remarkable attention to clients, an impeccable way of structuring the work and great flexibility, adapting perfectly to the needs. If you're looking for an expert to structure and optimize your outbound prospecting, don't hesitate: he's the right person.

Nicolas Bernard-MassonCEO · Masson International

Romain helped us set up a top-level outbound machine very quickly, and get concrete results right away. The support is tailor-made, the ROI is incredible, go for it!

Laurent LeclercCo-founder · Smappen

I had the pleasure of working with Romain after his session at the Nubbo incubator on prospecting techniques and B2B sales development. I really appreciated how hands-on Romain is: he manages to pass on his knowledge and experience very effectively. Romain is involved in the upstream phase of building a prospecting strategy, in the operational phase (he did part of the operational work himself) and finally in the analysis phase, which is needed to adjust the techniques used. He remains available, even outside the scope of his assignment, to answer questions and provide a bit more support if needed.

Benjamin LaloumEntrepreneur · Nubbo Incubator

During his engagement, Romain showed his ability to get into a specific business problem and to make recommendations that were both pragmatic and relevant. I highly recommend him.

Frédéric BruneauSales Director · Dixxit

I strongly recommend Romain for his expertise in Outbound and Lemlist. His support was exceptional, leading to concrete results from the very first campaign. Romain stands out for his remarkable attention to clients, an impeccable way of structuring the work and great flexibility, adapting perfectly to the needs. If you're looking for an expert to structure and optimize your outbound prospecting, don't hesitate: he's the right person.

Nicolas Bernard-MassonCEO · Masson International

Romain helped us set up a top-level outbound machine very quickly, and get concrete results right away. The support is tailor-made, the ROI is incredible, go for it!

Laurent LeclercCo-founder · Smappen

I had the pleasure of working with Romain after his session at the Nubbo incubator on prospecting techniques and B2B sales development. I really appreciated how hands-on Romain is: he manages to pass on his knowledge and experience very effectively. Romain is involved in the upstream phase of building a prospecting strategy, in the operational phase (he did part of the operational work himself) and finally in the analysis phase, which is needed to adjust the techniques used. He remains available, even outside the scope of his assignment, to answer questions and provide a bit more support if needed.

Benjamin LaloumEntrepreneur · Nubbo Incubator

I want to recommend Romain for his professionalism. His support on Zylio is remarkable. His expertise in B2B prospecting and his command of automation tools made all the difference for our project. Romain quickly understood our challenges and guided us in setting up our campaigns. His availability, responsiveness and advice allowed us to significantly optimize our results. Beyond his technical skills, I particularly appreciated his teaching skills and his ability to make sometimes complex concepts accessible. He is a true partner who is fully committed to his clients' success.

Bertrand DumastCo-Founder & CRO · Zylio

I recommend Romain without hesitation! His support is truly personalized: he adapts completely to your profile and your expectations, while listening and paying attention to your needs. An experience I highly recommend.

Marion Da SilvaBusiness Development Manager · Projexa

I had the pleasure of working with Romain in 2021 on prospecting campaigns. His commitment and his desire to keep sharing more knowledge are much appreciated. If you're looking for a consultant to develop/improve your sales team, I recommend Romain!

Romane Abbou GuillaumeHead of Marketing & Growth · HDB Solutions

I had the opportunity to work with Romain in 2018. He supported mountnpass.com in setting up its sales processes (the prospecting process and the prospecting itself, setting up the CRM...). His support was relevant, effective and met the growth objectives we had set ourselves. In short, I recommend Romain without reservation to support the sales and marketing development of your company.

Frédéric BlavouxCEO · mountnpass (acquired by Outdooractive)

I want to recommend Romain for his professionalism. His support on Zylio is remarkable. His expertise in B2B prospecting and his command of automation tools made all the difference for our project. Romain quickly understood our challenges and guided us in setting up our campaigns. His availability, responsiveness and advice allowed us to significantly optimize our results. Beyond his technical skills, I particularly appreciated his teaching skills and his ability to make sometimes complex concepts accessible. He is a true partner who is fully committed to his clients' success.

Bertrand DumastCo-Founder & CRO · Zylio

I recommend Romain without hesitation! His support is truly personalized: he adapts completely to your profile and your expectations, while listening and paying attention to your needs. An experience I highly recommend.

Marion Da SilvaBusiness Development Manager · Projexa

I had the pleasure of working with Romain in 2021 on prospecting campaigns. His commitment and his desire to keep sharing more knowledge are much appreciated. If you're looking for a consultant to develop/improve your sales team, I recommend Romain!

Romane Abbou GuillaumeHead of Marketing & Growth · HDB Solutions

I had the opportunity to work with Romain in 2018. He supported mountnpass.com in setting up its sales processes (the prospecting process and the prospecting itself, setting up the CRM...). His support was relevant, effective and met the growth objectives we had set ourselves. In short, I recommend Romain without reservation to support the sales and marketing development of your company.

Frédéric BlavouxCEO · mountnpass (acquired by Outdooractive)

06 FAQ

Frequently asked questions.

Can't I just do it myself with AI?

AI is removing technical barriers day after day, that's true.

Your LinkedIn feed is probably full of posts promising a magic system that makes opportunities rain down on autopilot…

The reality: if you have no outbound knowledge, you will make costly mistakes, and it will probably take months of iteration before you start getting "decent" results, at best…

No AI will give you the judgment of an outbound consultant with 8 years of experience.

Do you work alone?

I work alone and delegate nothing, which is why I limit how many engagements I take on at the same time. Above all, it means you work with the same expert consultant from start to finish, and you don't end up with a junior profile at agency rates…

How much does it cost?

My offers are flexible and my prices depend on several factors. The simplest way is to book a strategy call to discuss your needs! The call is free, with no commitment, and you leave with an informed view of your situation and a first price estimate.

What results can I expect from my prospecting?

Results depend on many factors outside my control. To put it simply: if you operate in an already very competitive market, you probably won't get the same results, with the same system, as if you were entering an emerging market with solid product/market fit and very little competition. That doesn't mean outbound isn't a viable channel for you!

On the campaigns I've run for my clients, the rate of "replies with potential"* averages between 1% and 6%. The range is wide, but it's a good basis for a first estimate of your targets, especially if you have no history yet. You can also run your own simulations now, with your own data, at simulateur.outboundshake.com (in French).

* "Replies with potential" = prospects who are interested, asking for information, giving a referral, or still considering it.

07 What's next?

Book a strategy call.

45 minutes, no commitment. We look at where your prospecting is plateauing, and why. You leave with an informed opinion, whether we work together or not.

Want to ask me a question before booking the call? You can reach me directly by email or on LinkedIn!